A new visual identity for a bakery.
Goodfolk Bakery provide top notch baked goods, using higher welfare / fair-trade ingredients. From traditional loaves, to contemporary pastries, it's a super-fun journey. I was asked to update Goodfolk’s visual identity and logo, to celebrate their second birthday.
We decided to grow up Goody the Bear, and freshen the colour palette for the brand with some baking and nature inspired colours. Patterns were inspired by the lamination process that is central to their pastries.
